What started as a weekly event at the Nation nightclub in Liverpool has since become a dance music behemoth, hosting parties all around the world and even establishing it’s own festival, Creamfields.
Cream has also built a reputation as one of the most dynamic house record labels, specializing in releasing DJ mix albums, like Paul Oakenfold’s Creamfields which earned a nomination at the 2005 Grammy Awards.
At the beginning the main focus was all about making Nation a hub where all the finest DJ/producers including Paul Van Dyk, Carl Cox and Roger Sanchez would flock to share their unique styles. From 1992 dance music fans from all corners of the globe flocked to Nation, which was famed for encapsulating a real industrial and underground atmosphere, every week to see some of the biggest electronic artists. Despite Cream ending the weekly series of events a decade later there was still insatiable demand when they moved to hosting a handful of shows throughout the year, with each one often selling out in an instant.