Sankeys presents the Vision Christmas Party with Flashmob, PBR Streetgang, Him_Self_Her, Si'ke Djs & Brogan at Spektrum
Cracking the music industry is about as difficult an undertaking as youre likely to embark on in a lifetime. Talent, passion, perseverance and an unerring work-ethic; to achieve even moderate success in the industry you need all of these qualities and more in abundance. So when Danny and Alessandro now known under the ferociously successful Flashmob moniker stepped away from their highly fruitful previous project to essentially start again from scratch, they were more than aware of the long, hard road ahead of them.
In 2012 Flashmob is one of the most acclaimed, instantly recognisable production groups in house music. Riding a tidal wave of success generated by the ravenous response to singles Brick House, Ninety Five and most significantly Need In Me, Flashmob have carved an indelible niche for themselves, crafting sublimely unpretentious house music, the widespread appeal of which has been near unprecedented. Not many peoples records get spun by both Kerri Chandler at Pandemonium and Pete Tong at Pacha in the same season; the fact that Flashmob can count themselves as producers in this group goes some way to showing the global underground appeal of the records they make.
Flashmob began to take shape more than five years ago, after Danny and Alessandro began disillusioned with their current project and laid it to rest. Although highly respected in the techno and progressive house genres, they felt they had lost sight of why they started a career in music. We were producing 40-50 records a year recalls Alessandro and the labels we were working with were just chucking them out. Rightly concerned that the labels were concentrating on quantity over quality of their output, they stepped away from the industry to take stock and to consider their options.
We decided that whatever we did next it should be about taking it back to basics explains Alessandro. And thats exactly what they did. Educating themselves in the origins of house music they immersed themselves in the records and history of Chicago house Larry Levan, Studio 54, and came back with a rejuvenated passion that extended not only to the music they would produce but the way in which they would come to promote it.
Their debut record as Flashmob was Brick House, a record that was eventually signed to pioneering Berlin imprint Get Physical. To kick start the release however, Danny and Alessandro went back to grass-roots promotion, quite literally, as they spend 10 hours on the parched scrubland and car parks outside Ibizas DC10, Pacha and Space ensuring that the DJs they wanted to have the record had a copy. A far cry from sending your latest release to a mailing list of hundreds, Brick House proved that it only takes support from a few key tastemakers to make yourself heard, and for a while the enthusiastic hubbub created by Brick House was simply irrepressible.
If Brick House suggested that Flashmob might be capable of greatness, then it was the follow-up of Ninety Five that proved it beyond all doubt. Signed by house heavyweight Defected Records and awarded the accolade of Essential New Tune by Pete Tong Need In Me was undoubtedly one of the biggest tracks of the year in Ibiza it remains and biggest selling track on Defected of 2012. But despite all its subsequent triumphs it was a record that was close to never seeing the light of day.
When Defected requested a record from them, Alessandro did something he had never done before and sent the record to the label without telling his productions partner Danny. We werent sure that we wanted to release Need In Me explains Alessandro we just didnt know if it was the right record for us. This reluctance to do what do most people would have been an obvious decision highlights the humility and level-headedness with which Flashmob conduct themselves. Despite their records hitting hundreds of thousands of plays on YouTube and regularly being charted by A-list DJs from all backgrounds, Alessandro claims they are unaware of the level of success theyve reached. At the moment were just concentrating on the music and concentrating on delivering the best DJ set possible whenever we play he admits. Danny and I have been through thick and thin for five years to get to this point; now that were here we have to keep on pushing ourselves rather than sit back and think about our success.
November 2012 sees the release of their latest endeavour, Hot, a record which according to Alessandro is the true evolution of Brick House. Need In Me was a one-off record; Hot picks up where we left off in 2011 and further develops the Flashmob sound. Early support from DJ Sneak, MK and Tiefschwarz indicates that Hot will follow a similar lofty path to that of its predecessors, but Danny and Alessandro are already planning their next move. The next Flashmob record will be something that people arent expecting thats how you stay ahead of the game! enthuses Danny. And with an album in the pipeline and a touring schedule rapidly on the rise, all the signs are there that Flashmob will continue their rapid ascension into 2013 and beyond.
The PBR (Patrol Boat, Riverine) is a small rigid-hulled patrol boat used in the Vietnam war. The small versatile vessel could operate in shallow and weed-choked rivers with great speed and maneuverability. PBR Streetgang is the name given to the boat crew in the 1979 Vietnam film Apocalypse Now. The crew were mostly kids. Rock and Rollers with one foot in their grave tells Martin Sheen, in what could be described as a film that not only illuminated the Vietnam tale, but also the underlying insanity of the times.
Bonar Bradberry and Tom Thorpe were christened PBR STREETGANG after a long trip to Ibiza. Ibiza is a second home to the lads as residents for world re-nowned party We Love at Space. Tom and Bonar met through the infamous circus of the Leeds nightlife. Honing their craft at the legendary Asylum, which took the clubbing template and span it musically round its little finger. The duo shared a booth with some of the finest acts dance music has to offer, from Jazzy Jeff to Ricardo Villalobos. Much fun was had and many friends made. Many of whom follow them with great passion and zeal to all four corners of the globe today.
The pair earned great respect across the musical spectrum with fans such as Crazy P, Greg Wilson, The Unabombers, Clive Henry and Ralph Lawson. Their unique musical approach, never failing to connect with the crowd, threading Larrys New York legacy to the Jacking underground beats of their Leeds roots.
Over the last five years, their DJ partnership has evolved into audience enthralling sets which flow effortlessly from Ableton live to the turntables via a piece of circuitry that allows both heads to mix together as one. The duo have a versatile approach of playing that allows them to easily adapting from big Festival stages and main-rooms to smaller basements and backrooms.
PBR Streetgang have released productions on labels such as 2020 Vision, Red Music, Futureboogie, E.A.R, ISM and Wolf Music. They are very excited by a forthcoming release on Jamie Jones Hot Creations in late 2011.
This is a trip up river you really shouldnt miss.
Few electronic artists have experienced such a meteoric rise into the spotlight, as
male/female production duo Leon Baggotts & Claire Spooner, AKA Him_Self_Her.