It was only a matter of time before a showcase of talent joined forces with a star studded cast to engage in an experience that would benefit the world of electronic music. It was also inevitable that the setting would be everyones beloved White Isle where folk flock to year in year out to witness the finest offerings the house and techno culture has to offer. Emerging Ibiza was not only the right platform for the up and comer but the brand arrived just at the right time as things just heated up after another huge IMS.
With experts that have all carved a path on the Island over the years it was a perfect fit that they could introduce their acts on one of the most famous beaches in the world. Steve Lawler, Danny Whittle, Yousef, Audiofly, Chris Bones and Renato Ratier all have their own story when it comes to Ibiza, so it was a complete no brainer when asked to study the finest array jetting in from all four corners of the globe. Sands offered a subtle opening with a nice elegant three course meal that was truly welcomed. It was a way for the brand, artists and staff to all mingle to share their stories and for the talent to engage in future plans. The music was on point with a vast portrayal of deep house that married a warm and inviting setting.
It was the further 3 days that took the Island by storm. Zoo Project opening was a busy outing anyway, but with the Emerging team in the second room they put that preverbal cherry on the cake. Maher Daniel and Zohki and Roozlee both entertained their onlookers with effortless mixing and timely drops which caused a serious stir on dance floor. Sankeys provided a huge capacity on the Thursday crowd with Tom Flynn and Fur Coat fronting the bill, this all to huge cheers from the audience which really boosted the confidence leaving the artists wanting show off their plethora of music and skills behind the booth.
Ushuaia Tower on the Friday was the big cheese so to speak with Steve Lawler and Yousef fronting the bill. Renato Ratier supported with some other fine installments Detlef and Anek from the Emerging roster also performing. The setting was a perfect engagement of crowd reaction and scenery with some timely bass heavy implements and melody. A combination that might not please many but was a scenario that was well met by a packed crowd.
Emerging was a piece in the puzzle that so many have been either crying out for or didn't have the cahones to do. The inaugural events of course will always have points for improvement however if this is anything to go by next year will finely tune the don'ts to add the sublime musical tastes we heard this summer. Onwards and upwards.
Words by Rob Chadwick
Images courtesy of Marc de Groot and Emerging Ibiza
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