Making a splash in Liverpool this autumn/winter, ENRG aim to bring a sequence of electronic experiences to the city. We spoke to the minds behind ENRG to help shine a light on what to expect when the series gets underway on September 30th.
Potential, sound, kinetic and magnetic; these are the forms of energy which conceptual night ENRG will look to transcend through music and artistic design. Taking up residence at Invisible Wind Factory, Liverpool, the series will run through autumn and winter, returning to the creative space for four uniquely fabricated events. With the promise of delivering a sequence of ‘electronic experiences’, ENRG looks to make a progressive arrival in the city, consciously steering clear of being branded ‘just another club night’. “Our heart lies with developing something more cerebral for the people that attend; something that’s going to greatly enhance their experience from the minute they walk in the door to the second they feel the music kick in”, ENRG inform us.
“The Kazimier and Invisible Wind Factory are undoubtedly one of the most creative and forward thinking teams in the country."
In order to fulfil the promise of an experience that goes beyond the standard clubbing encounter, ENRG have opted for a move away from the city centre of Liverpool, calling upon the creative prowess of Invisible Wind Factory. Run by the same team behind the former centre piece of Liverpool’s creative scene, the Kazimier, the closure of the much loved venue in early 2016 brought the opportunity for the minds behind the venue to spread their influence further afield in the city. Situated in the northern dockland area of Liverpool, Invisible Wind Factory will act as a canvas for ENRG, offering up its space to intricately tailor the theme and desired aesthetic for each event in the series. ENRG profess: “The Kazimier and Invisible Wind Factory are undoubtedly one of the most creative and forward thinking teams in the country. The venue includes a huge workshop for the manufacture and fabrication of unique and bespoke production”. For those who’ve experienced the performances staged at The Kazimier and Invisible Wind Factory, it’s clear that the creative minds don’t work in half measures when it comes to production values; an alluring factor for ENRG choosing the venue as the setting for their vision to come life.
“Our heart lies with developing something more cerebral for the people that attend; something that’s going to greatly enhance their experience from the minute they walk in the door to the second they feel the music kick in”
Assured by ENRG, all aspects of the series down to the smallest detail have been programmed to reflect the theme of the particular event. With attentions turned to those in charge of supplying the music on each night, the talents of Floating Points, Dusky, Bicep and The Black Madonna have been enlisted deliver an interpretation of the night’s concept through their record choices, fusing a gap between the music and the desired experience those in attendance will take away.
With the series opener looming, the minds behind ENRG have delved deep into their concept to provide an exclusive insight to what experiences they will look to fabricate.
ENRG seems like something you have to experience before you get a real grasp on what it is all about, so it seems a good place to start with: what is ENRG?
We are huge fans of the Kazimier crew and although we have been involved in many other club nights before, we saw the inception of their new venue (IWF) as a great opportunity to press reset on some of the perceptions and musical direction we may have been known for on other projects. IWF offers a unique chance; we wanted to create something on a new platform in the city that integrates an individually constructed sound system with a lighting system to create something you wouldn’t find anywhere else by using the in-house applied science team at IWF. Our heart lies with developing something more cerebral for the people that attend that’s going to greatly enhance their experience from the minute they walk in the door to the second they feel the music kick in.
A conceptual night like this must have taken some development; how did such an idea come about?
The venue itself is home to so many different types of people, all of which contribute to creating pieces of artwork, crazy lighting rigs and unusual theatrical experiences. Whilst the venue itself is in some respects a carry on from the Kazimier venue, it is also very different, with the new focus of the venue being based on Energy. The Omphalos performance which took place at IWF was incredible and it got us thinking about interesting ways in which to work with the venue. Working with a production team at this level is what has pushed us forward.
"One of the best feelings we know of is when you go to a gig, concert or club, and you can literally feel the energy emanating from the room, when all the little things come together to create something bigger."
Each of the nights in the series will be focusing on a different type of energy. What was the reason for wanting to explore the concept of energy and the different forms it takes in our lives?
Getting the balance right at a club night is difficult. From the attitude of the security on the door, to the way the bars are handled, all leading into how the communication between the artist performing and the crowd is transduced. One of the best feelings we know of is when you go to a gig, concert or club, and you can literally feel the energy emanating from the room, when all the little things come together to create something bigger. We felt that this venue has the capacity to be a total game changer for Liverpool in this respect.
To what extent has the music of the artists appearing at ENRG driven the artistic design and overall aesthetic of each event?
Very much so, all aspects of every experience have been programmed along the same theme for the respective event.
"The Omphalos performance which took place at IWF was incredible and it got us thinking about interesting ways in which to work with the venue. Working with a production team at this level is what has pushed us forward."
ENRG looks to fuse world renowned DJs and artists with the innovative performance aspect that provided the Kazimier with its esteemed reputation. When staging events, do you think the performance and presentation that goes alongside music is something that should be thought of with equal importance as the music itself?
Yes, 100%. It is often hard to get the balance right due to the costs involved from having a guest DJ and a great production. Often it’s one or the other...
What elements of the Invisible Wind Factory will be put to use to showcase the innovation and creativity of the ENRG series?
The minds behind the Invisible Wind Factory and The Kazimier really are brilliant. Undoubtedly one of the most creative and forward thinking teams in the country. The venue includes a huge workshop for the manufacture and fabrication of unique and bespoke production.
There seems to be a very conscious effort to detach ENRG from the typical clubbing experience, so do you feel like it is targeting a different demographic to the standard club night?
It’s an incredible new venue of which there is nothing typical about it… in order to ensure the crowd is right there is no focus on dress codes and early birds tickets will mean the shows are accessible for all.
In terms of bringing something new to Liverpool, where does ENRG sit with previous events that have featured in the city?
There have been some great events like the shows from Hive, where the focus was on digital art and more installation based productions. Our plan is to strike the balance between that and making it work in a club space. We want to create an experience taking people on a specific narrative, concentrating on the basics of sound and light delivered with new technology.
ENRG runs through autumn and winter, taking over Invisble Wind Factory on 30th September, 21st October, 5th November and 3rd of December.
Words by Elliot Ryder
Photos courtesy of ENRG & Invisible Wind Factory
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