Campaign group FanFair Alliance has published a ten tip guide which aims to help curtail online ticket touts. The online guide provides pointers for buying tickets online, and also highlights ways to successfully reduce the risk of falling victim to ticket touts.
Information in the guide includes authorised sellers, the importance of research, search engine results, terms and conditions, secondary ticketing outlets and the practice of re-selling genuinely spare or unwanted tickets.
Since launching in July 2016 the FanFair alliance has attracted support from bodies across the music industry, with the likes of Ed Sheeran, Mumford & Sons and Mark Knopfler publicly endorsing the new ten tip guide.
Speaking on the release of the guide, Reshad Hossenally, Director at Ticket Arena & Event Genius, said: “Easy access to clear and reliable consumer information is key for the industry. With operators offering so many different ways to buy tickets, groups like FanFair can help educate customers on what way to buy is right for them."
News of FanFair’s aims to curb touts comes as the government’s Culture, Media & Sport committee will meet tomorrow to host a further evidence session on ticket abuse. Following Tuesday’s (21st March) Select Committee, the Digital Economy Bill will reach the final day of Report Stage on Wednesday 22nd March in the House of Lords.
You can view and download the FanFair Alliance Ten Tip Guide by clicking here.
Words by Elliot Ryder
Photo courtesy of Greg Williams